Cultivating terroir in subsistence markets : development of terroir strategy through harmony-with-community framework
Raed Elaydi; Josetta McLaughlin
| Year of publication: |
2012
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|---|---|
| Authors: | Elaydi, Raed ; McLaughlin, Josetta |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 12, p. 1743-1748
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| Subject: | Regionalökonomik | Regional economics | Region | Markenimage | Brand image | Subsistenzwirtschaft | Subsistence economy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683151