Influence of tourist geographical context on customer-based destination brand equity : an empirical analysis
Year of publication: |
2020
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Authors: | Cano Guervos, R. A. ; Frías Jamilena, D. M. ; Polo Peña, A. I. ; Chica Olmo, J. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 1, p. 107-119
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Subject: | CBBE | self-congruity | tourist motivations | value-creation | spatial econometric model | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Markenführung | Brand management | Regionalökonomik | Regional economics |
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