Cultural adaptation models among US ethnic consumers : cluster formation and validation
Chang-Hoan Cho
| Year of publication: |
2012
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|---|---|
| Authors: | Cho, Chang-hoan |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 4, p. 327-341
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| Subject: | cultural adaptation patterns | cluster formation | ethnically accommodating advertising | thnic market segmentation | Ethnische Gruppe | Ethnic group | Regionales Cluster | Regional cluster | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Werbung | Advertising | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406527