Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Year of publication: |
2020
|
---|---|
Authors: | Rocha, Mariana Bussab Porto da ; Strehlau, Vivian Iara |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 3, p. 194-209
|
Subject: | capoeira | consumer behavior | foreign cultural products | identity | Marketing | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Kulturelle Identität | Cultural identity | Lebensmitteleinzelhandel | Food retailing | Nationalkultur | National culture | Unternehmenskultur | Corporate culture | Persönlichkeitspsychologie | Personality psychology | Globalisierung | Globalization |
-
Cleveland, Mark, (2016)
-
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark, (2018)
-
Ewing, Douglas, (2024)
- More ...
-
Consumer dispositions : meanings and non-meanings of outgroup favourability
Salomão, Miriam Taís, (2022)
-
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil
Strehlau, Vivian Iara, (2012)
- More ...