Cultural differences in coping with changes in the external environment : a case of behavioural segmentation of senior consumers based on their reaction to the COVID-19 pandemic
Year of publication: |
2023
|
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Authors: | Kopaničová, Janka ; Vokounová, Dana |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 12.2023, 3, p. 21-46
|
Subject: | Senior customers | COVID-19 pandemic | behavioural segmentation | cultural differences | Hofstede’s cultural dimensions | Coronavirus | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Vergleich | Comparison | Epidemie | Epidemic | Zielgruppe | Target group |
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