Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Year of publication: |
2020
|
---|---|
Authors: | Castillo Rodríguez, Celia ; Olvera-Lobo, María Dolores ; Moya-Molina, Elena |
Published in: |
Challenges and opportunities for SMEs in industry 4.0. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-79982-577-7. - 2020, p. 155-181
|
Subject: | localization | KMU | SME | Online-Marketing | Internet marketing | Website | Social Web | Social web |
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