Cultural heritage marketing : a relationship marketing approach to conservation services
Izabella Parowicz
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Parowicz, Izabella |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Kulturgüter | Cultural heritage | Marketing | Kulturgüterschutz |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xvii, 158 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-00286-2 ; 978-3-030-00287-9 |
| Classification: | Erholung, Tourismus: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930396