Between persuasion and courtesy : Polish press advertising : ca. 1850-1939
Year of publication: |
2022
|
---|---|
Authors: | Parowicz, Izabella |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 4, p. 453-484
|
Subject: | Courtesy | Customer psychology | History of marketing thought | Persuasion | Polish press advertisement | Polish thought in advertising | Polen | Poland | Ökonomische Ideengeschichte | History of economic thought | Werbung | Advertising |
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