Cultural influences on global firms' decisions to cut the strategic brand ties that bind: A commentary essay
Year of publication: |
2014
|
---|---|
Authors: | Roster, Catherine A. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 4, p. 486-488
|
Publisher: |
Elsevier |
Subject: | Trademarks | Brand strategy | Brand management | Cross-cultural | Managerial styles | Intangible assets |
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