Trademark families : characteristics and market values
Year of publication: |
2014
|
---|---|
Authors: | Block, Jörn ; Fisch, Christian ; Sandner, Philipp |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 2, p. 150-170
|
Subject: | trademarks | trademark families | firm valuation | Tobin's q | brand management | Markenartikel | Brand | Markenrecht | Trademark law | Markenführung | Brand management | Familienunternehmen | Family business | Unternehmensbewertung | Firm valuation | Tobins Q | Tobin's Q | Handelsmarke | Store brand |
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