Cultural resonance of global brands in Brazilian social movements
Year of publication: |
2017
|
---|---|
Authors: | Suarez, Maribel ; Belk, Russell |
Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 4, p. 480-497
|
Publisher: |
Emerald Publishing Limited |
Subject: | Marketing | Emerging markets | Brazil | Culture | Consumer behaviour | Brands |
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