Cultural superstitions and the price endings used in Chinese advertising
Year of publication: |
2008
|
---|---|
Authors: | Simmons, Lee C. ; Schindler, Robert M. |
Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 427-437
|
Subject: | China | Werbung | Advertising |
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