Cultural technology : a framework for marketing cultural exports : analysis of Hallyu (the Korean wave)
Steven Chen (Department of Marketing, California State University, Fullerton, California, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Chen, Steven |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 1, p. 25-50
|
| Subject: | International marketing | Global marketing | Cultural technology | K-pop | Hallyu Korean wave | Transnational cultural products | Südkorea | South Korea | Internationales Marketing | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2014-0219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540160