Cultural tourism O2O business model innovation : a case study of CTRIP
Year of publication: |
April-June 2016
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Authors: | Lu, Chao ; Liu, Sijing |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 14.2016, 2, p. 16-31
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Subject: | Business Model | Cultural | Innovation Strategy | O2O | Tourism | Geschäftsmodell | Business model | Innovation | Tourismuswirtschaft | Tourism industry | Innovationsmanagement | Innovation management | Reisevermittler | Travel agency | Tourismus |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.4018/JECO.2016040102 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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