Cultural tourism O2O business model innovation : a case study of Ctrip
Chao Lu, Sijing Liu
| Year of publication: |
2020
|
|---|---|
| Authors: | Lu, Chao ; Liu, Sijing |
| Published in: |
Sustainable business ; Volume 1. - Hershey, PA, USA : IGI Global. - 2020, p. 25-41
|
| Subject: | Tourismuswirtschaft | Tourism industry | Reisevermittler | Travel agency | Geschäftsmodell | Business model | China | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-9615-8.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012055098