Culture and age as moderators in the corporate reputation and loyalty relationship
Boris Bartikowski; Gianfranco Walsh; Sharon E. Beatty
| Year of publication: |
2011
|
|---|---|
| Authors: | Bartikowski, Boris ; Walsh, Gianfranco ; Beatty, Sharon E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 9, p. 966-972
|
| Subject: | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Altersgruppe | Age group | Kulturelle Identität | Cultural identity | Frankreich | France | Großbritannien | United Kingdom | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241411