Culture and behavioural intent to adopt mobile commerce among the Y Generation: comparative analyses between Kazakhstan, Morocco and Singapore
Year of publication: |
2012
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Authors: | Chung, Kim-Choy ; Holdsworth, David K. |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 13.2012, 3 (24.8.), p. 224-242
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