A cultural content analysis of multinational companies' web sites
Year of publication: |
2011
|
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Authors: | Nacar, Ramazan ; Burnaz, Sebnem |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 3, p. 274-288
|
Subject: | Website | Mehrsprachigkeit | Multilingualism | Informationswert | Information value | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | Türkei | Turkey |
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