Culture clash in internet marketing : implications for marketing practices
Year of publication: |
2000
|
---|---|
Authors: | Schlosser, Ann ; Kanfer, Alaina |
Subject: | Mobile Marketing | Mobile marketing | Internet | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Theorie | Theory |
-
Roll, Oliver, (2003)
-
Diehl, Sandra, (2002)
-
Akzeptanz von Systemen der digitalen Distribution im E-Commerce der Musikwirtschaft
Frenzel, Tobias, (2003)
- More ...
-
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W., (2017)
-
To recommend or not recommend is the question : does NPS predict word-of-mouth?
Schlosser, Ann, (2024)
-
Everywhere and at All Times : Mobility, Consumer Decision Making, and Choice
Lurie, Nicholas H., (2016)
- More ...