Who's driving this conversation? : systematic biases in the content of online consumer discussions
Rebecca W. Hamilton, Ann Schlosser, and Yu-Jen Chen
| Year of publication: |
August 2017
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| Authors: | Hamilton, Rebecca W. ; Schlosser, Ann ; Chen, Yu-Jen |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 4, p. 540-555
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| Subject: | word of mouth | online discussion forums | social influence | affiliation | conversational norms | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Kommunikation | Communication | Soziale Norm | Social norm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743672