Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Year of publication: |
2014
|
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Authors: | Carter, Robert E. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 398-406
|
Subject: | Markenführung | Brand management | Benchmarking | Absatz | Sales | Werbung | Advertising | Ausgaben | Expenditure | Prognoseverfahren | Forecasting model | Konsumgüterindustrie | Consumer goods industry | USA | United States |
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