Culture, creativity, and advertising
Satyendra Singh and Kwaku Appiah-Adu
| Year of publication: |
2008
|
|---|---|
| Authors: | Singh, Satyendra ; Appiah-Adu, Kwaku |
| Published in: |
Business practices in emerging and re-emerging markets. - New York, NY [u.a.] : Palgrave Macmillan, ISBN 1-4039-7622-8. - 2008, p. 133-150
|
| Subject: | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Soziale Werte | Social values | Lebensstil | Lifestyle | Kreativität | Creativity | Vergleich | Comparison | Vereinigte Arabische Emirate | United Arab Emirates | Großbritannien | United Kingdom |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003681487