Can sentiment toward advertising explain materialism and vanity in the globalization era? : evidence from Dubai
Year of publication: |
2011
|
---|---|
Authors: | Mady, Tarek ; Cherrier, Hélène ; Lee, Dennis ; Rahman, Kaleel |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 5, p. 453-472
|
Subject: | Internationales Marketing | International marketing | Materialismus | Materialism | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Vereinigte Arabische Emirate | United Arab Emirates |
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