Culture, small retail stores, and Indian consumer preferences : a moderating role of demographics
Arpita Khare
| Year of publication: |
2013
|
|---|---|
| Authors: | Khare, Arpita |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 1, p. 87-109
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Einzelhandel | Retail trade | KMU | SME | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722333