Influence of culture on Indian consumers' preference to shop at small retail stores
Arpita Khare
| Year of publication: |
2012
|
|---|---|
| Authors: | Khare, Arpita |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 2, p. 100-111
|
| Subject: | KMU | SME | Auslandsinvestition | Foreign investment | Wirtschaftswachstum | Economic growth | Kulturelle Identität | Cultural identity | Einzelhandel | Retail trade | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672198