Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000 year symphony, and ROFLcon memes will help you create and execute breakthrough ideas

The value of the brand : an anthropological perspective

McCracken, Grant David, (2009)

Flock and flow : predicting and managing change in a dynamic marketplace

McCracken, Grant David, (2006)

Markets, meaning, and brand management

McCracken, Grant David, (2005)