Cumulative timed intent : a new predictive tool for technology adoption
Year of publication: |
2010
|
---|---|
Authors: | Ittersum, Koert van ; Feinberg, Fred M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 808-822
|
Subject: | Produktentwicklung | New product development | Marktwert | Market value | Zeitökonomie | Economy of time | Bayes-Statistik | Bayesian inference |
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