Cumulative timed intent : a new predictive tool for technology adoption
Koert Van Ittersum and Fred M. Feinberg
| Year of publication: |
2010
|
|---|---|
| Authors: | Ittersum, Koert van ; Feinberg, Fred M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 808-822
|
| Subject: | Produktentwicklung | New product development | Marktwert | Market value | Zeitökonomie | Economy of time | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008665415