The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Year of publication: |
2018
|
---|---|
Authors: | Yi, Zelong ; Wang, Yulan ; Liu, Yun ; Chen, Ying-Ju |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 6, p. 1148-1167
|
Subject: | fairness seeking | behavioral modelling | operations-marketing interface | distribution channel | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Direktmarketing | Direct marketing |
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