Curbing shopping cart abandonment in C2C markets : an uncertaintyreduction approach
Year of publication: |
2019
|
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Authors: | Tang, Heng ; Lin, Xiaowan |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 29.2019, 3, p. 533-552
|
Subject: | Shopping cart abandonment | Seller uncertainty | Product uncertainty | Uncertainty reduction theory |
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