Curiosity and its implications for consumer behavior
Year of publication: |
2020
|
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Authors: | Hsee, Christopher K. ; Ruan, Bowen |
Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 223-239
|
Subject: | Curiosity | uncertainty | teasing | Pandora | information seeking | information gap | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
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