The teasing effect : an underappreciated benefit of creating and resolving an uncertainty
Year of publication: |
August 2018
|
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Authors: | Ruan, Bowen ; Hsee, Christopher K. ; Lu, Zoe Y. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 4, p. 556-570
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Subject: | curiosity | uncertainty | hedonic experience | affective forecasting | teasing |
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