Customer advocacy and the impact of B2B loyalty programs
Year of publication: |
2009
|
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Authors: | Lacey, Russell ; Morgan, Robert M. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 1, p. 3-13
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenbindungsprogramm | Loyalty program |
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