Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity
Peter S. Fader; Bruce G. S. Hardie
| Year of publication: |
2010
|
|---|---|
| Authors: | Fader, Peter ; Hardie, Bruce G. S. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 85-93
|
| Subject: | Kundenwert | Customer value | Key-Account-Management | Key account management | Lebenszyklus | Life cycle | Rentner | Pensioners | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003973175