Customer-based brand equity for a destination
Year of publication: |
2007
|
---|---|
Authors: | Konecnik, Maja ; Gartner, William C. |
Published in: |
Annals of tourism research : ATR ; a social sciences journal. - Kidlington : Elsevier, ISSN 0160-7383, ZDB-ID 449123-3. - Vol. 34.2007, 2, p. 400-421
|
Subject: | Tourismusmarketing | Tourism marketing | Markenartikel | Brand |
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