Customer-Based Brand Equity for Global Brands: A Multinational Approach
Year of publication: |
2009
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Authors: | Atilgan, Eda ; Akinci, Serkan ; Aksoy, Safak ; Kaynak, Erdener |
Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 18.2009, 2, p. 115-132
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