Customer-based brand equity of Islamic banks in Bahrain : an empirical investigation
Year of publication: |
2011
|
---|---|
Authors: | Yacout, Omneya Mokhtar ; ElSahn, Mohamed Farid |
Published in: |
Handbook of Islamic marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-013-8. - 2011, p. 274-299
|
Subject: | Islamisches Finanzsystem | Islamic finance | Markenimage | Brand image | Empirische Methode | Empirical method | Bahrain |
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