Customer-based cold chain equity : the application of customer-based brand equity on the food cold chain
Viput Ongsakul, Piya Ngamcharoenmongkol, Warat Kaewpijit and Boonyawat Soonsiripanichkul
| Year of publication: |
2019
|
|---|---|
| Authors: | Viput Ongsakul ; Piya Ngamcharoenmongkol ; Warat Kaewpijit ; Boonyawat Soonsiripanichkul |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 12.2019, 5, p. 648-669
|
| Subject: | CBBE | customer-based brand equity | customer-based cold chain equity | FCC | food cold chain | Kühlung | Cooling | Markenimage | Brand image | Lieferkette | Supply chain | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2019.107522 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392279