Destination brand equity modelling and measurement : a summer tourism case from Sweden
Year of publication: |
2012
|
---|---|
Authors: | Fuchs, Matthias ; Chekalina, Tatiana ; Lexhagen, Maria |
Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 95-115
|
Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Schweden | Sweden |
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