Influences of customer participation and customer brand engagement on brand loyalty
Year of publication: |
2016
|
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Authors: | Solem, Birgit Andrine Apenes |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 5, p. 332-342
|
Subject: | Brand satisfaction | Customer participation | Brand loyalty | Customer brand engagement | Beziehungsmarketing | Relationship marketing | Markentreue | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kundenintegration | Customer integration |
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