Customer brand personality perception : a taxonomic analysis
Bjoern Ivens; Katharina S. Valta
| Year of publication: |
2012
|
|---|---|
| Authors: | Ivens, Bjoern ; Valta, Katharina S. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 9/10, p. 1062-1093
|
| Subject: | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Persönlichkeitspsychologie | Personality psychology | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615221