Personal traits service marketing mix and corporate image influence the customer satisfaction of Shabu Restaurants in Thailand
Pichyada Pheunpha
| Year of publication: |
2022
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|---|---|
| Authors: | Pichyada Pheunpha |
| Published in: |
International journal of business & management : IJoBM. - Prague : [Verlag nicht ermittelbar], ISSN 2336-2197, ZDB-ID 2807300-9. - Vol. 10.2022, 2 (21.11.), p. 55-66
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| Subject: | Personal Traits | Corporate Image | Service Marketing Mix | Customer Satisfaction | Shabu Restaurant | 7Ps | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Dienstleistungsmarketing | Services marketing | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Thailand | Persönlichkeitspsychologie | Personality psychology | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20472/BM.2022.10.2.004 [DOI] hdl:11159/12750 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013499085