Customer capabilities, switching costs, and bank performance
Year of publication: |
2012
|
---|---|
Authors: | Brusch, Thomas H. ; Dangol, Ramesh ; O'Brien, Jonathan P. |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 33.2012, 13, p. 1499-1515
|
Subject: | Kunden | Customers | Capability-Ansatz | Capability approach | Wechselverhalten | Switching behaviour | Electronic Banking | Electronic banking | Rentabilität | Profitability | Bank | USA | United States |
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