Online customer relationships : switching cost drivers for different relationship lengths
Year of publication: |
2022
|
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Authors: | Al-Hawari, Mohd Ahmad |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 1/2, p. 59-80
|
Subject: | online banking context | openness to experience | relationship lengths | Switching costs | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Electronic Banking | Electronic banking | Bank | Konsumentenverhalten | Consumer behaviour |
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