Customer Care: A ″Bottom‐up″ View of a ″Top‐down″ Policy
Year of publication: |
1990
|
---|---|
Authors: | Boggis, Fred |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 12, p. 22-34
|
Publisher: |
MCB UP Ltd |
Subject: | United Kingdom | Retailing | Rail transport | Customer care | Consumer attitudes | Service quality | Marketing management |
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