Customer-centricity evolution as a foundation of bank's competitive strategy
Year of publication: |
2014
|
---|---|
Authors: | Klimontowicz, Monika |
Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 16.2014, p. 45-59
|
Subject: | customer-centricity orientation | bank's competitive strategy | Wettbewerbsstrategie | Competitive strategy | Bank | Beziehungsmarketing | Relationship marketing | Wettbewerb | Competition |
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