Customer centricity
Axel Uhl and Kim MacGillavry
| Year of publication: |
2014
|
|---|---|
| Authors: | Uhl, Axel ; MacGillavry, Kim |
| Published in: |
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT. - Farnham, Surrey [u.a] : Gower Publishing, ISBN 978-1-4724-4854-5. - 2014, p. 149-171
|
| Subject: | Walt Disney Company <Burbank, Calif.> | Digitale Medien | Digital media | Virtuelle Organisation | Virtual organization | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471036