Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Year of publication: |
2009
|
---|---|
Authors: | Woodside, Arch G. ; Ozcan, Timucin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 2, p. 100-108
|
Subject: | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory |
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