Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Year of publication: |
2009
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Authors: | Woodside, Arch G. ; Ozcan, Timucin |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 2, p. 100-109
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