Customer co-creation of travel services : the role of company support and customer satisfaction with the co-creation performance
Ursula S. Grissemann; Nicola E. Stokburger-Sauer
| Year of publication: |
2012
|
|---|---|
| Authors: | Grissemann, Ursula S. ; Sauer, Nicola E. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 6, p. 1483-1492
|
| Subject: | Tourismusmarketing | Tourism marketing | Dienstleistungsmarketing | Services marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575997