Customer commitment vs. relationship marketing in banks
Year of publication: |
2006
|
---|---|
Authors: | Dhyani, Atul ; Batra, G. S. ; Dhillon, Singh |
Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 10.2006, 2, p. 17-24
|
Subject: | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Indien | India |
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